INTEGRITY POLICY / GDPR
- Introduction
At Hotell Borgholm, we process your personal data in various contexts, e.g. when you order services from us, stay overnight at our hotels, use services that we provide and in other contexts. In our privacy policy you will find information about our processing of personal data. Below you will also find contact details if you have questions or if you want to request access to information.
We process your personal data in accordance with the current Swedish data protection regulation, hereinafter GDPR.
- Personal data controller for your personal data
Our company Hotell Borgholm, org. no. 556103-2458, Trädgårdsgatan 15-19, 387 31 Borgholm, tel. 0485-770 60, e-mail info@hotellborgholm.com is responsible for the processing of personal data in our systems for booking, invoicing and hotel operations. We are also responsible for the processing of our marketing and sending of e-mails to our customers and other contacts.
- Processing of personal data in connection with booking overnight accommodation and stay
In connection with the bookings that you make yourself or that others make on your behalf, we process personal data that we need to be able to fulfill the agreement on booking and purchase of services. This refers to information that you have provided to us directly or that you have provided to us via a travel agency or an agent. We treat e.g. information regarding your identity, your contact details and your payment information. In some cases, we save your passport number. In addition, we process other information that you may have provided that is important for your stay with us. This may refer to information about allergies or special requests regarding your stay. We register all purchases and orders you make with us, e.g. restaurant, room service, for us to be able to deliver these services and for you to be able to pay for them.
We process this data for as long as it is necessary to fulfill the booking agreement with you, and also for as long as applicable laws and regulations require us to do so.
- Processing of personal data for marketing purposes
When you subscribe to our newsletter, we save and use your email address to send you news and offers from us.
We also use your e-mail address or telephone number to send news and offers in accordance with rules regarding existing customer relationships. Our basis for this is the Marketing Act.
We may contact you via social media after your consent or in accordance with existing customer relationships. In order to use social media as a communication channel, we must disclose your email address or phone number to the social media. Our basis for this is consent or legitimate interests.
You can withdraw consent that you previously gave us at any time. You can also opt out of receiving marketing according to existing customer relationships. You do this by sending an e-mail to info@hotellborgholm.com
- Processing of personal data for development, troubleshooting and security
We process data, including personal data, to troubleshoot and correct errors, to improve our services and the technology we use, and to analyze users and user behavior. In addition, we process personal data to verify your identity, including verification of identity when using our digital services.
We anonymize data and produce statistics as far as they go, but must also process personal data for development, troubleshooting, statistical or security purposes.
- Processing of personal data for other purposes
If you contact our customer service or otherwise contact us with inquiries, we process the personal data you provide to the extent necessary to be able to answer and log your request. The basis for this is legitimate interests, or to be able to fulfill agreements with you, or to answer your requests.
In addition to processing described in our privacy policy or based on your consent, in some cases we may be forced to process personal data when applicable regulations, including the Data Protection Regulation and GDPR, valid authority order or court order or permit us to do so.
- Disclosure of personal data and statutory processing
We do not disclose your personal data to third parties without your consent, or unless applicable laws, including the Data Protection Regulation and GDPR, valid authority order or court permit or require us to do so.
To avoid misunderstandings, we would like to clarify that our data processing for the processing of data for our own purposes is not considered disclosure.
- Your rights
As a natural person, you have a number of rights according to the data protection regulation.
You have the right to request information, correction and deletion of personal data we process about you. You also have the right to request restriction of processing, the right to object to the processing and the right to data portability.
To exercise your rights, you can send us an email at info@hotellborgholm.com.
We will ask you to confirm your identity or ask you to provide additional information before we allow you to exercise your rights with us. We do this to ensure that we only disclose your personal data to you - and not to someone pretending to be you.
- Cookies
We use cookies to improve the user experience on our web pages.
A cookie is a small text file that is saved on your device (eg your smartphone, computer, tablet). Cookies help to identify which pages are visited on our website. The information saved using cookies can e.g. be how you use the website, which browser you use and which web pages you have visited.
A permanent cookie remains on your device for a predetermined period of time. A session cookie is temporarily saved in your device's memory while you are on our website. Session cookies are deleted when the browser is closed. We use both permanent cookies and session cookies.
If you do not want our websites to save cookies on your device, you can disable cookies in your browser. If you disable cookies, the functionality of our web pages will be reduced.
- Personalized stay with us
At Hotell Borgholm, we want to offer our customers the absolute best hotel experience that suits the individual guest's preferences and purchase history.
We want, on the basis of legitimate interests, to use information we have received from you regarding your requests for rooms and information about your purchases with us in order to be able to offer you a customized stay.
This information is collected based on the purchases you make with us and the requests you make to our employees.
In addition, we sometimes collect information about you from open sources, such as the Internet and social media, limited to information that is relevant to being able to offer you a personal stay with us. The basis for this is legitimate interests.
The information is not disclosed to anyone else.
You can object to our use of your data to personalize your stay. This can be done by sending an email to info@hotellborgholm.com
- Changes to the privacy policy or treatment
We work continuously with the development and improvement of our services to our customers. This may change the approach or scope of our processing of personal data. The information we provide in this privacy policy will therefore be changed and updated from time to time. We will also change the privacy policy in accordance with new regulations or if government practice so requires.